In less than three years, Ageing2.0 has become the main platform to discover and cultivate innovation focused on ageing and long term care.
In collaboration with KareInn, Lansons Health is proud to support the London Chapter of Aging 2.0, a global organization whose mission is to accelerate the innovation that will improve the lives of older people around the world. Aging 2.0 connects, educates, and supports projects that are innovating through its global network chapters, consumer research panel, conference, and Aging2.0 Academy.
The Biggest Challenge of the 21st Century
According to Jackie Marshall-Balloch, Lead Specialist at Innovate UK and the rabble-rousing instigator of the ‘Long Term Care Revolution’, the magnitude and ambition of our challenge is not to be underestimated.
Join a Revolution in Long-Term Care Worth £5 Million for SMEs
According to Jackie Marshall-Balloch, Lead Specialist at Innovate UK and rabble-rousing instigator of the ‘Long Term Care Revolution‘: “By converting high growth potential into reality our innovative SMEs have the chance to improve quality of life and create a better, more sustainable future for those of us who will develop physical and/or cognitive conditions. The magnitude and ambition of our challenge is not to be underestimated. This is a unique opportunity to harness Britain’s innovative capability and show the rest of the world what we stand for.”
Easier said than done of course, but this revolution is the brainchild of Jackie Marshall-Balloch, the crusading Lead Specialist for the TSB’s Assisted Living Innovation Platform, who has spent the past year drumming up support from would be revolutionaries across the country and slowly but surely momentum is growing. Jackie’s passion for the Revolution is evident, as is the TSB’s commitment, expressed here by Chief Executive Iain Gray: “Late life care is often regarded as an economic liability but it can actually be an engine for economic growth. This is an expanding market and we need to radically rethink our approach to long-term care provision, providing options that will enable people to live with more dignity and autonomy”.
Jackie talks about her work in driving the quality of life for people in long-term care and that it should be focused on people, their needs and requirements. Jackie talks about the fact that the institutional model must change to create something that’s fit for the 21st century.